What's inside

Practical kit: local SEO for location-based businesses

Who it is for

You run a shop, studio, or local service and want to show up on Google when someone searches for «service + city». You do not need to be a marketing expert: this kit walks you through repeatable steps.

What you get

• Google Business Profile checklist: what to fill in, what to avoid, categories and photos
• Review request templates: ask for feedback without sounding pushy
• 4-week content plan: post ideas and local pages for your website
• Quick competitor audit: 15 minutes to see where you can stand out locally
• Glossary: NAP, local citations, schema markup in plain language

How to use it (7 days)

1. Days 1–2: complete and verify your Google Business listing; align name, address, and phone with your website.
2. Days 3–4: apply the photo and description checklist; add at least 3 services with local keywords.
3. Day 5: publish the first post from the content plan table.
4. Day 6: send 5 review requests using the templates.
5. Day 7: track searches for your business name, map views, and calls. Note the numbers and repeat the cycle.

Realistic outcomes

Local SEO is not magic: with 30–60 days of consistency many businesses see more map views and more contact requests. This guide focuses on small, repeatable actions, not unrealistic promises.

Format

You receive this file in Markdown: read it on your phone, print it, or export to PDF with any editor.